AWeber was one of the earliest email marketing platforms, and since then, the market has been flooded with newer options. So, is it still good?

In this AWeber review, I dig deep into the platform’s details, including its primary features, pricing, and more.

By the end of this review, you’ll have a much better idea of whether AWeber is the ideal platform for you or not.

What is Aweber

AWeber is an email marketing tool that helps businesses connect with their customers through email campaigns. It offers a variety of features to users, including:

• Building email lists and capturing subscriber data
• Designing and sending newsletters
• Automating email marketing campaigns using autoresponders
• Tracking and analyzing campaign performance

AWeber was founded in 1998 by Tom Kulzer. This makes it one of the earlier players in the email marketing game.

The platform has more than 120,000 users in over than 170 countries ranging from small business owners to large companies

Aweber review – Top features 

AWeber provides you with a wide range features, here are some of its top ones:

Email Marketing 

With AWeber, you can segment your email list, make email newsletters, and track the performance of your email campaigns. Moreover, you can use AWeber to make automated email sequences which are emails that are sent to subscribers automatically in response to certain requirements.

Landing Page Builder 

in addition to its full of features email marketing suite, Aweber provides a drag and drop landing page builder 

Landing pages helps you to quickly create high conversion-optimized pages to collect emails, promote products , and drive sales — all without the need for extensive web design skills.

The landing page builder includes A variety of professionally created templates , as well as the ability to adjust the layout, content, and styling to match your brand.

In addition to its full of features email marketing suite, Aweber provides a drag and drop landing page builder 

Email Automation 

Aweber’s marketing automation tools are a game-changer for email marketers. With the help of these tools, you can automatically send subscribers email sequences that have been customized to their activities or interests.You could, for example, design an automatic email sequence that welcomes new subscribers and another that follows members who remove their items from their shopping carts.

List Segmentation

Effective email marketing is all about delivering the right message to the right people at the right time.AWeber allows you to segment your email list so that you can send targeted emails to different groups of subscribers. For example, you can segment your email list by interests, demographics, or purchase history.

Reporting

AWeber provides detailed reports on the performance of your email campaigns. These reports can help you track your open rates, click-through rates, and other important metrics.

Mobile Responsiveness 

In the mobile-first world of today, it is essential that your email campaigns display well on all platforms. All of Aweber’s email templates are responsive, meaning that they will adjust to the recipient’s device’s screen size and orientation for the best possible viewing experience.

Web fonts  

Aweber supports web fonts, allowing you to customize the typography in your emails. This lets you create a cohesive brand image across your emails, website, and all your digital content.

AWber review: The Pros and cons 

Here’s a quick rundown of the pros and cons of Aweber

Pros 

• User-Friendly interface: AWeber’s interface is well-known for its ease of use. The platform is easy to navigate, making it accessible to both beginner and experienced marketers.
• Comprehensive Feature Set: Aweber offers a full set of email marketing tools, including a drag-and-drop email builder and powerful automation and segmentation features.
• Free plan: AWeber has a free plan in which you can collect up to 500 subscribers and send 3,000 emails per month. This is an excellent opportunity to test the service before committing to a paying plan.
• Great customer support: AWeber is well-known for its great customer support, which is available by phone, email, and live chat.
• Integrations: AWeber works with a variety of third-party applications, making it simple to connect your email marketing to other parts of your business.
• Good Deliverability Rates: AWeber values email deliverability. With a focus on maintaining high deliverability rates, your emails are more likely to arrive in subscribers’ inboxes, resulting in a wider reach.

Cons 

• Pricing: While AWeber has a free plan, the price rises significantly as your list size increases. There are additional feature limitations based on the plan you choose. Some competitors may provide better value for money.
• Limited segmentation: The free and lower-tier subscriptions have a limit on the amount of email list segments you can create. This can make it tough to customize your emails to specific groups of subscribers.
• Unsubscribed contacts fees: You can still be charged for unsubscribed contacts if you don’t follow up.

Aweber review – Pricing options

The platform offers a tiered pricing structure based on the number of subscribers you have on your email list. 

Free Plan: This plan allows you to have up to 500 subscribers and send 3,000 emails per month. It includes basic features like email templates, drag-and-drop editor, and landing page creation. However, it has limitations on features like automation, segmentation, and analytics.

Lite Plan: Starts at $12.50 per month (billed annually) for unlimited subscribers and emails, plus 3 user accounts and automation features.

Plus plan: This paid plan starts at $19.99 per month (billed annually) for up to 500 subscribers. It removes the limitations of the free plan and offers additional features like advanced automation, segmentation, reporting, and AMP emails. Prices increase as your subscriber list grows (e.g., $29.99 for 2,500 subscribers, $49.99 for 5,000 subscribers).

Unlimited Plan: This plan offers unlimited subscribers for a flat monthly fee of $899. This is ideal for businesses with very large email lists.

Aweber review conclusion 

Overall, I would say AWeber is a solid email marketing tool that I wouldn’t hesitate to recommend.

It offers award-winning support and automated functionalities to help you create the perfect campaign. 

I hope you’ve found this AWeber review helpful so far. If you’re still not sure whether or not it’s right for you, I’d recommend trying it out for yourself. You can click the button below to sign up for a free trial.